Cialis bathtubs
With Cialis, it always ends like this

What is going on here?

| A current Cialis commercial has me scratching my head, unsure of what, exactly, is being portrayed in the ad.

The ad in question, She's Still The One for You, follows an attractive, happy couple out enjoying themselves. When they happen upon a photo booth, she cajoles him into the booth for some silly mugging and passionate kissing. Then we see what is apparently the same couple returning to their car where she pulls a tablet out of her purse and they settle down to watch a video as the sun sets. The next scene goes back to the photo booth where we see them looking at the pictures.

However, something about this ad has always struck me as not-quite-right, so I made a series of screen captures to analyze it.

in the photo booth
Mugging for the camera in the photo booth
Back in the car
Back in the car
Looking at the pictures
Look at us! Oh, that's good!
Settling in to watch a movie
Settling in to watch a movie

Laid out this way, the chicanery of the Cialis advertising agency is clear: these are not the same people! Yes, the men are both wearing blue shirts over a white Tee, both have gray hair and a scruffy gray beard. But look closely and you see that the blue shirts are made of different fabrics with different stitching, the gray hair is styled a bit differently in front, and the sideburns are different lengths. The woman is obviously different: the photo-booth woman has dark hair whereas the woman in the car is a blonde. And they are wearing different clothes.

Actors

iSpot.tv tracks the playing of commercials and provides details about the commercials, such as music, actors, where it's playing, how often, etc. For this ad, there are only two actors listed, Patricia Mario — "Plays Wife in photo booth" — and Craig Wollman — "Plays Husband in Car." Very curious indeed. "Plays Husband in photo booth" and "Plays Wife in car" are not defined.

Other Cialis commercials also include different couples in the same commercial (although I had not noticed it before), so in that context, this one is not all that unusual. But then why go to all the effort to find two actors (Husband) who look so much alike that at a glance one could assume they're the same person? Why dress them so similarly?

If we are supposed to assume Husband is always the same, that means we are supposed to infer that he's a philanderer since the Wife is so obviously different. Tsk, tsk.

Watch the commercial here

Last updated on Apr 13, 2018

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