March 12, 2010 | On the way home at lunchtime yesterday from a meeting, I stopped at the Subway sandwich shop to pick up a sandwich. Sitting on the patio munching on the sandwich, I noticed something very curious:
Doctor's Associates? It seems that Doctor's Associates owns a whole bunch of trademarks: SUBWAY, SUBWAY Sandwiches and Salads, the SUBWAY logo, B.M.T., SUB CLUB, KIDS PAK, THE FRESH ALTERNATIVE, SANDWICH ARTIST, SUBWAY MELT, VEGGIE DELITE, SUBWAY Seafood & Crab, SACK OF SUBS, SUBWAY MY WAY!, SUBWAY CLUB, and FRUIZLE.
So who is Doctor's Associates? Could it possibly be that Subway sandwich shops — and all the other brands — are owned by some do-gooding medical doctor? Nope. It turns out that the chain was founded by a young kid who needed money to go to college (and become a medical doctor) and who was encouraged to open a sandwich shop by a family friend with a PhD, Peter Buck. Buck staked Fred de Luca $1000 to open the shop, and thus was an enterprise born with more outlets than McDonalds. Hence, Doctor's Associates. De Luca is now "number 242 of the 400 richest Americans with a net worth of $1.5 billion" (Wikipedia, citing Forbes Magazine).
That's the kind of story American dreams are made of.
Last updated on Apr 13, 2018