Retail Ventures (RVI)

Company

"Retail Ventures, Inc. is a holding company whose subsidiary, DSW, is a leading multichannel footwear specialty retailer operating 300 stores in 37 states as of March 26, 2009. DSW also supplies footwear to 367 leased locations in other retailers nationwide (including 25 Filene's Basement locations) and serves customers through its e-commerce site www.dsw.com." (company website)

rvi
RVI 4-month chart
rvi(4-1)_1yr
RVI 1-year chart

Buy

RVI hit bottom in late 2008 but has recovered nicely since then. In mid-summer the 50-day moving average crossed above the 200-day and both are now rising. The Bollinger bands are narrowing while the price consolidates between $6 and $7.

  • Percentage price oscillator (PPO) — just a tad below the signal line
  • Volume — relatively low during consolidation

Based on technical analysis, MarketEdge calls RVI a "hold" and notes "mild deterioration" in the chart.

Sell

gain Bottom line
-9%

Instead of completing the cross above the signal line, the PPO turned down after 3 straight down-days. I bailed to limit the loss.